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Designing Flourishing Systems

Bringing together Service Design, Organisational Design, Systems Thinking, and Positive Psychology to create meaningful impact for people and planet.

A Picture of William Osbotn sat on a sofa Infront of a window, he's looking to the right and is talking. He has died red hair and white shirt

Designing for Human Flourishing

I believe the most meaningful design happens at the intersection of four critical disciplines. By integrating these approaches, we can create systems that don’t just solve problems—they help people and organisations thrive.

Service Design

Creating seamless experiences that serve both people and organisational goals

Organisational Design

Building structures and capabilities that enable teams and deliver impact

Systems Thinking

Understanding and influencing systems through targeted interventions and solutions

Positive Psychology

Understanding what makes humans flourish and thrive in their environments

I create future fit services and organisations that understand and adapt to human needs

When these four disciplines converge, magic happens. We move beyond solving immediate problems to designing systems that create lasting positive change for individuals, organisations, and society.

I’ve been working with clients for over 10 years to design and create better experiences, for customers that use them and for the teams that bring them to life.

As a Service and Organisational Design leader, I work to align the organisation, their products and services and users.

Design shouldn’t be just skin deep, creating a good experiences that hide mismatched products and a messy organisation. It can be a strategic lens to align business vision and strategy with impact for people and planet.